From the Deepest Darkness to a Life of Meaning, Light, and Growth
We are here to ensure that no hero ever walks alone
of donations go directly to the heroes
Direct Field Impact
heroes in programs
Active Journeys of Growth
Heroes Supported
staff & volunteers
Our Dedicated Team
WHO WE ARE
The "Grow As Winners" Foundation is a holistic center for physical and emotional growth, dedicated to the men and women who carry the invisible weight of their service. We provide a professional, all-encompassing support system tailored to each individual, designed to help them reintegrate into their communities and careers while rediscovering their sense of purpose and self-worth. Our center is a "second home” ,a safe haven where body, mind, and community converge to create lasting resilience. We help our heroes take back control on their lives and find hope through the unique method developed by Tzuriel Friedman, the founder and CEO of the Foundation, rooted inhis own personal journey.
Management
Tzuriel Friedman
CEO
board of directors
Daniel Winer
Citymedia Advisor and Board Member
Nadav Shtraichler
Strategy and Public Relations
Noam Pardes
accountant
Bar Saraf
High-Tech Programs
Management and Fundraising
Yosef Hadad
Advisory Committee
Avihai Hollender
Advisory Committee
Dr. Paula Roshka
Accompanying Psychiatrist
Partners on the journey
.jpg)
Our HEROS
The Story of A
A. served in the "Iron Swords" War and arrived at our center six months ago in a severe mental state. Traumatic events during combat in Gaza had paralyzed his life. He had stopped working, saw his dreams of independence vanish, and reached a point where he couldn't even afford a carton of milk. Most importantly, he had lost all trust in traditional therapy. Following a friend's recommendation, A. arrived at Grow As Winners. After just a few personal mentoring sessions, he began leaving his house again. He joined our running and boxing groups and started attending social events. Today, A. has returned to his work routine and is actively developing his own business. Perhaps the greatest achievement of all: A. has regained his strength and chose to return to active reserve duty.
The Story of G
G. came to us after his first round of reserve duty, deeply impacted by the tragedy in Gaza where 21 soldiers were killed in a building collapse. While he had seen many therapists, he struggled to find a connection. We showed G. that while we aren't a replacement for medical therapy, we offer support through mental, physical, social, and career development programs in our center. Through our guidance, G. regained his trust in life and began professional psychological treatment
through our partners at the Adler Institute. Today, G. trains regularly at our center and attends every community event. His greatest achievement- He is currently completing a high-tech training program and, just last month, he proudly returned to his unit for reserve duty.
The Story of R
R. was injured at the start of the war and is a recognized disabled IDF veteran. He came to us searching for tools to manage his PTSD and, more importantly, a community that would truly understand him. For a long time, R. was in a state of deep despair, feeling suicidal and searching for a place that would accept him exactly as he is. Today, R. is part of a strong, supportive group of friends. He is feeling more at ease and has embarked on a committed personal mentoring journey. His greatest achievement- The genuine smile that has finally returned to his face.
Our Soldiers
Join our community
Join us on a powerful and moving journey. Every month, we share the inspiring and courageous stories of incredible people who faced their hardest moments and made a choice: to take back ownership of their lives. This is more than a recovery program; it is the most meaningful journey a person can embark on. Come be part of a community that chooses growth, chooses strength, and chooses life.
Voices of Victory
"Ending another session with you, I just want to say from the bottom of my heart how grateful
I am for this journey. Day by day, it brings me the insights and strength to live my life in a
much better way, even with my challenges and limitations. Today, I truly understand why this
place is called 'Grow as Winners.'"
"I just left my meeting with Tzuriel, and it was absolutely amazing and truly moving. Tzuriel is
such an incredible person, and this whole project is unbelievable. I am definitely going to keep
coming to the events and activities. I’ve found a beautiful support system and community here.
Thank you for helping me find this special place; it has changed everything for me."
"A few months ago, we came to you after losing all hope for our son, who was severely injured
and struggling with intense PTSD. The journey he has gone through with you is a miracle. He
moved from a place where he saw only darkness to a life filled with light. I am writing this and still
can’t believe the change. I just want to say a huge thank you, you saved my child."